The LAER Model is a tool that can be used to measure how well your company performed in reaching out to each customer’s journey. The model has four stages: Land, Adopt, Expand, and Renew. This article also elaborates on setting up phases and limitations related to the LAER model.
The LAER Model is a structure to develop an initial relationship with customers that builds trust between the company and the customers. Each stage of the LAER Model shows how well a company is performing in engaging its customers. So, customer satisfaction is essential in the growth of the business, and the LAER Model can help you engage the customers with your SaaS product.
The term “growth” is a key part of a company’s success. It is the key to unlocking new opportunities and expanding its reach. Growth can be achieved through different means, but one of the most important is through innovation. Innovation is the process of coming up with new ways to do something and making it better. It can be found in everything from products to services to marketing. Innovation is essential for any company, but it especially matters in growth-oriented companies. Growth requires new ideas and innovations, which can only come from scratch if there are people who are willing to risk their careers and their money on them. In order for a company to grow, it needs employees who are willing to take risks and work hard in order to bring new ideas and innovations to the table.
The first stage of the LAER Model is when companies try to attract customers and make marketing and sales strategies to win customers’ interest online and offline.
In the second stage, companies make efforts to get customers to make regular purchases of their services. This suggests that companies have to confront their customers with questions and get the most use out of a SaaS product. ..
Companies are now trying to provide more options to their customers in order to keep them loyal. For example, if a customer has developed loyalty to a specific SaaS cloud product then the company will try to encourage them to buy related products. This way, the company can speed up its capacity to complete its business tasks. ..
Companies will engage customers to encourage them to renew their subscription when the renewal date approaches. ..
To set up a LAER Model, you will need to gather data about your business, your target market, and your competition. You will also need to create a business plan and marketing strategy. ..
- Define your customer success objectives
- Set up a customer success process
- Track customer success outcomes
In the land phase, the player selects a location on the map and begins to build their settlement. They can choose to build a farm, a mill, or a town. The player also has the option to purchase land from other players or build their own land. The land can be used for farming, mining, or building purposes.
In the land phase, you have to identify the customer’s needs, pain points, and challenges so that you can try to solve their problem through your product or solution. You can check the feasibility report of your solution to clarify the ways how your product can solve the customer’s problem.
In the adoption phase, families must decide if they want to adopt a child. They may do this because they are interested in helping the child or because they are worried about the child’s safety. Families also have to decide if they want to adopt a child from a specific country or region.
When it comes to adoption, you need to identify your key stakeholders and come up with value propositions for them. You should then keep your customers engaged by encouraging them to take advantage of different features and taking customer feedback into account. ..
In the expansion phase, the game will be updated with new content and features. This will include new dungeons, raids, and other activities. The game will also be tweaked to make it more challenging and fun.
During the expansion phase, hold business reviews meetings to observe customer needs and show them product performance which assists them to achieve their business goals. Also, set up meetings with key stakeholders from the customer site to represent them with new solutions and monitor your sales process until the closure of the deal. ..
The renewal phase is a critical time for your business. It’s important to make sure you’re setting up the right processes and systems to ensure a smooth transition. ..
In the renewal phase, monitor the right KPIs in the complete journey of customers and identify the customer churn that may include reduced active time on the product, number of logins, their queries, etc. Also, prioritize the customer for the service whose renewal dates are close and motivate them for brand advocacy.
The LAER Model has limitations. For example, it does not take into account the role of emotions in decision-making. ..
- LAER does not account for the fact that some people may have more than one job and may be working multiple jobs in order to make ends meet.
- LAER does not account for the fact that some people may have different hours of work and may be working during different times of the day or night.
- LAER does not account for the fact that some people may have other family responsibilities which might affect their ability to work.
The software has limited communication so it is difficult to handoffs between sales and customer teams. As the software matures, the adoption of the product and its new features gets unclear. The renewal conversation is separated from the value and adoption of the platform. Lastly, in the customer journey, there is an uncertain insertion of specialist roles like customer advocacy, account management function or renewals, etc. ..
The LAER model is a customer engagement model that helps companies understand the different stages of a customer’s journey. It can be very beneficial for companies in their growth because it can help them understand how to best serve their customers.
The LAER Model is important because it helps to identify and prevent school violence. ..
The Pomodoro Technique is a time management technique that helps you to focus individually on the stages to achieve business goals. ..
The model takes about six months to get business growth.
Continuity is key when it comes to the LAER model. If you want to see results, you need to make sure that your customer base is consistent and stable. This means keeping a close eye on your installed base, and making sure that you’re always providing the best possible service. ..
