The layout of grocery stores is designed to grab the attention of the customer. Some common departments are: -Aisles: This is where the most popular products are located. -Front End: This is where the products that the customer wants to buy are located.
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Why are there so many sections in grocery stores?
Grocery stores are divided into many sections and departments in order to make it easier for customers to find what they are looking for. ..
To keep the products in an organized way
A grocery store’s layout is a way to keep the products organized. There are so many brands and varieties of each item, it can be difficult to find a product if each time you visit. This makes it easy to use the products each time you cook.
For marketing
Supermarkets have a way of marketing that is unsaid and it’s just human psychology. For example, the milk and dairy section is always at the end because when you are going for billing, your eyes automatically lay on the dairy section and you tend to buy some items.
Layout Logics
When you visit a grocery store, be sure to notice the layout of the store. Starting from the produce section and ending at the cooling or freezing section just before the cash counter.
What are the different departments in a grocery store?
The produce section
The produce section of the grocery store is always busy. It has a wide variety of fresh fruits and vegetables, as well as pre-cut vegetables and fruits. These products have a short shelf life, so they are placed in the center of the store to make them more visible to customers. ..
Dairy Products Department
The dairy section of the store includes a variety of milk products, such as soy, almond, and coconut milk. If you’re looking for a flavored milk, it’s located in the candy aisle. ..
The Meat and Seafood Department
In this section, you can find all types of frozen meat and seafood items. The section will include pork, beef, chicken, mutton, fish, crabs, prawns, and all other kinds of meat available. However, if you are looking for dressings or meat marination you will have to look in the Deli section. This section also has a shorter shelf life.
The Deli and Bakery Department
In the deli section, you will find all ready-to-eat packages and cold-cut meats. Whereas in the bakery you will get all kinds of bread, sandwiches, dips, and baked goods. Here you can also find cookies, cakes, and cupcakes. If you just want to buy the dough you can find it in the bakery section. You can even purchase the bakery items and eat them in the store if you want.
The Grocery Department
Grocery is the most important part of cooking. You’ll find all your ingredients here, as well as sauces, herbs, toppings, and spices. The aisles are neatly labeled, making it easy to find what you need. ..
The Health and Beauty Department
Not all grocery stores have a health and beauty department. This department mostly consists of cosmetics and beauty products. Very rarely you may also find some common medicines here.
A grocery store is typically arranged in a clever way, which can make it difficult for a common shopper to identify what they are looking for. This can lead to them buying something they never intended to buy. However, by knowing the sections and the layout of the store, you can try to avoid impulse buying.
